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Merchandising, Designing, Branding |
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Window Display |
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Shelving & Brand Arrangement with Planogram |
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Retail Feedback System |
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Posturing Fly Merchandising |
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Modern Made Merchandising with Brand Audit |
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Objective of Merchandising
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Understand consumer Need |
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Understand Effect on consumer |
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Use creative Ways to influence |
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Judge Success on off take |
Merchandising - Need & Effect
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Helps consumer identify your brand from clutter : Brand logo |
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Brand recall : Posters / DSM |
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Creates impulse to buy : Desire to try |
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Gives better look to the shop : Neatly displayed products |
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Helps trade in attracting consumer : Credibility increases foot falls |
Window Display |
Modern Trade Merchandising with Brand Audit |
Fly Merchandising |
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